What do you say to an expired listing seller?

Expert Tips: What Do You Say to an Expired Listing Seller?

Expired Home Sale

Sellers often feel demoralized when their listing expires. As a real estate agent in Oregon or Washington, you have the opportunity to turn this situation around and offer a second chance. It’s important to be prepared with effective scripts and strategies when reaching out to expired listing sellers. You can find expired listings on platforms like Zillow or Realtor.com. Make sure to gather background information about the listing before making contact. In sensitive situations like this, knowing what to say and how to say it can be challenging. That’s why we’ve compiled a collection of free expired listing scripts that can be adapted to common scenarios. These scripts will help you regain the seller’s trust and confidently relist their property.

Key Takeaways:

  • Expired listings can be an opportunity to help sellers and make a sale.
  • Research and gather background information on expired listings before contacting sellers.
  • Having effective scripts and strategies in place can increase your chances of success.
  • Adapt the scripts provided to fit different scenarios and regain the seller’s trust.
  • Confidently relist the expired property and maximize your chances of making a sale.

Sample Expired Listing Scripts for Realtors

When reaching out to expired listing sellers, having effective scripts can make all the difference in regaining their trust and relisting their property. Here are some sample expired listing scripts that real estate agents can use in various situations:

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1. Expired Listing Follow-Up Script:

Hi [Seller’s Name], this is [Your Name] with [Your Real Estate Agency]. I noticed that your listing recently expired, and I wanted to reach out to see if I could assist you in relisting your property. I have a proven track record of successfully selling properties in your area, and I’d love the opportunity to discuss how I can help you. Can we schedule a time to chat?

2. Expired Listing Script for Relisting:

Hello [Seller’s Name], I hope this message finds you well. I noticed that your previous listing expired, and I wanted to offer my assistance in getting your property back on the market. I have a solid marketing strategy and a network of potential buyers that I believe will help us achieve a successful sale. Let’s set up a meeting to discuss your goals and develop a relisting plan. Would you be available next week?

3. Expired Listing Script for Rental Plans:

Greetings [Seller’s Name], I saw that your listing recently expired, and I wanted to explore a different opportunity with you. Have you considered renting out your property instead of selling? This can be a great option for generating passive income while you evaluate the market. I’d be happy to discuss the benefits of renting and how I can help you find reliable tenants. Would you be open to discussing this further?

4. Expired Listing Script for House Updates:

Hi [Seller’s Name], I hope you’re doing well. I noticed that your listing expired, and I believe that updating certain aspects of your property can significantly increase its appeal to potential buyers. I have a team of trusted professionals who can assist with renovations, staging, and other improvements that will make your home more marketable. Let’s schedule a time to discuss these updates and create a plan to relist your property. Are you available for a consultation?

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5. Expired Listing Script for Pricing Objections:

Greetings [Seller’s Name], I saw that your listing expired, and I understand that pricing can sometimes be a challenge. I have conducted a thorough market analysis, and I would like to share my findings with you. It’s important to price your property competitively to attract potential buyers. By strategically positioning your listing, we can generate more interest and secure a successful sale. Can we schedule a meeting to discuss the optimal pricing strategy?

6. Expired Listing Script for Voicemail:

Hello [Seller’s Name], this is [Your Name] from [Your Real Estate Agency]. I wanted to reach out regarding your expired listing. I have extensive experience in your area and a strong track record of selling properties that others couldn’t. I would love the opportunity to assist you in relisting your home and achieving your goals. Please give me a call back at [Your Phone Number] so we can discuss further. Thank you, and I look forward to speaking with you soon.

Feel free to adapt these scripts to fit your communication style and the specific needs of each expired listing seller. Remember to approach each conversation with empathy and professionalism, and you’ll increase your chances of successfully relisting these properties.

Tips for Success: How to Maximize the Benefits of Using Expired Listing Scripts

To truly harness the power of expired listing scripts, here are some essential tips to help you achieve success:

1. Cold Calling Expired Listings at the Right Time

Timing is crucial when it comes to reaching out to expired listing sellers. Research shows that contacting them within the first week of expiration yields the highest chances of success. Sellers are still motivated to sell and may be open to relisting. Make it a priority to prioritize these leads and reach out promptly.

2. Automation to Scale Your Efforts

Cold calling each expired listing manually can be time-consuming. Consider using automation tools to streamline your efforts. Use software that allows you to schedule calls, send follow-up messages, and track your interactions. Automation can help you manage a larger number of prospects and maximize your productivity.

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3. Perfecting Your Tone and Approach

When calling expired listings, it’s important to strike the right balance between being professional and empathetic. Be understanding of their situation and demonstrate your expertise. Avoid being pushy or overly sales-focused. Instead, focus on building a rapport and establishing trust. Remember, your goal is to help them sell their property.

4. Dedicated Contact Information

Make it easy for expired listing sellers to get in touch with you. Provide a dedicated phone number or email address specifically for these prospects. This dedicated contact information shows that you value their business and are committed to helping them. It also helps you prioritize their inquiries and ensures their needs are met promptly.

By following these tips, you can enhance your success rate when using expired listing scripts. Remember, each interaction is an opportunity to provide value to sellers and reestablish their confidence in your services. Implement these strategies and watch your expired listings turn into successful sales.

How can I approach an expired listing seller differently than a canceled listing seller?

When approaching an expired vs canceled differences in listings, it’s important to tailor your approach accordingly. With an expired listing, focus on addressing the reasons why it didn’t sell previously and offer a fresh perspective. With a canceled listing, demonstrate your ability to address the issues that caused the cancellation and provide a new strategy.

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