selling a house without a realtor

Selling a House Without a Realtor: Useful Tips & Strategies

PDX & Seattle Real Estate Blog

When it comes to selling your house without a realtor, there are several factors to consider. While it may seem tempting to forgo the agent’s commission and save money, selling a house by owner requires a considerable amount of time, effort, and knowledge. However, with the right strategies and tips, you can successfully navigate the process and maximize your savings. In this article, we’ll explore some useful tips and strategies for selling your house without a realtor.

Key Takeaways:

  • Understand that selling without a realtor requires investing time and effort in tasks typically handled by an agent.
  • Set a realistic price by using online pricing calculators, researching comparable home prices, or hiring an appraiser.
  • Advertise effectively by listing your home on websites, including professional photos, and providing a detailed description.
  • Consider the pros and cons of selling without a realtor, such as saving money and having more control over the process.

Setting a Realistic Price

When selling your house without a realtor, one of the most important steps is setting a realistic price. Pricing your home too high can deter potential buyers, while pricing it too low may result in missed opportunities for profit. To determine the right price, you can utilize various tools and resources.

Online pricing calculators such as Zillow’s Zestimate can provide an estimate of your home’s value based on objective factors like square footage and location. These calculators can give you a general idea, but keep in mind that they are not always accurate.

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Another helpful approach is to examine comparable home prices in your neighborhood. Websites like Trulia or local property tax records can provide insights into what similar homes have recently sold for. This allows you to gauge the market and make an informed decision.

“Determining the right price for your home requires careful consideration of both objective and subjective factors. It’s important to strike a balance that attracts buyers while maximizing your returns.”

If you seek a more accurate estimate, hiring an appraiser may be beneficial. Appraisers evaluate the condition, features, and overall value of your home, providing you with a professional assessment. However, it’s important to note that hiring an appraiser incurs an additional cost.

Setting a Realistic Price

Setting a realistic price is crucial when selling your house without a realtor. Online pricing calculators, comparable home prices, and appraisers can all help guide you in determining an appropriate price range for your property. Remember to consider the unique attributes of your home and the current market conditions to attract potential buyers and achieve a successful sale.

Effective Advertising Strategies

When it comes to selling your house without a realtor, effective advertising strategies are crucial to attract potential buyers. One popular option is to list your home on online platforms such as,, or Trulia. These websites provide a platform for selling homes privately and can help you reach a wider audience of potential buyers.

Another important aspect of advertising your home is to include professional photos of both the exterior and interior. High-quality visuals can significantly enhance the appeal of your property and capture the attention of potential buyers. By showcasing the key features and unique selling points of your home through these professional images, you can generate more interest and increase your chances of making a successful sale.

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Furthermore, providing a detailed description of your home is essential. Include important information such as the price, location, age, number of rooms, and any recent improvements you have made. This will help potential buyers understand the value and potential of your property, allowing them to make informed decisions.

In addition to online listings, you may also want to consider signing up for the Multiple Listing Service (MLS). This service is primarily used by real estate brokers, but some platforms allow homeowners to list their properties directly. By leveraging this service, you can expand your reach even further and increase the visibility of your home to a larger pool of potential buyers.

Pros and Cons of Selling Without a Realtor

When considering selling your house without a realtor, it’s important to weigh the pros and cons. One significant advantage is the potential for saving money. By avoiding agent commissions, which typically range from 5% to 6%, you can keep a larger portion of the sale proceeds in your pocket. This can translate to thousands of dollars, especially for higher-priced properties. Additionally, selling without a realtor gives you more control over the process. You can set the timeline, decide how to market your home, and personally negotiate offers.

However, there are also downsides to selling without a realtor to consider. One potential disadvantage is the possibility of a lower selling price. Without the expertise and market knowledge of a realtor, you may struggle to accurately price your home or effectively negotiate offers. This could result in selling for less than the property’s true value. Another aspect to consider is the increased stress of handling all aspects of the sale yourself. From marketing your home to coordinating viewings and managing paperwork, selling without a realtor requires significant time, effort, and attention to detail.

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Ultimately, the decision to sell your house without a realtor should be based on your specific circumstances and priorities. If saving money and having control over the process are your primary objectives, then DIY selling might be a suitable option for you. However, if you’re concerned about potentially leaving money on the table or are not comfortable taking on the added responsibilities, seeking the assistance of a realtor may be a better choice. It’s crucial to carefully consider the pros and cons, and perhaps consult with a real estate professional or attorney, before making a decision.

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